Online launch for Hyundai Doosan Infracore’s rebrand as Develon
27 February 2023
Hyundai Doosan Infracore (HDI) has produced an online showcase for its new brand Develon, with a video production on Youtube.
Image: Develon
While the new livery for Develon equipment will not be seen until its unveiling at next month鈥檚 ConExpo trade show in Las Vegas, the launch video describes the brand vision, purpose and commitments, with contributions from senior executives and members of staff involved in the development of the latest products.
One of HDI鈥檚 two CEO鈥檚 Youngcheul Cho, said of the launch, 鈥淭he reason we made Develon is not just to change the brand name鈥 we plan to bring innovative products based on our customers鈥 feedback.
鈥淭he market is currently going through a rapid paradigm shift, with electrified, eco-friendly and automated products.
鈥淲e wanted to take the next leap forward and solidify our position as global leader in this shifting market.鈥
Visitors to ConExpo, which takes place between 14 and 18 March, will be able to see the new Develon livery on machines exhibited within the show鈥檚 Festival Grounds.
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