WernerCo changes name to ProDriven Global Brands
27 August 2024
WernerCo has announced that the company will change its name to ProDriven Global Brands.
The ladder, mobile tower and MEWP manufacturer said the change reflected its growth strategy in serving the construction, industrial and automotive industries.
New ProDriven Global Brands name reflects market ambitions.
Effective immediately,聽Justin White, Managing Director at ProDriven Global Brands for the UK, said it reflects a significant transformation for the company.
鈥淪tarting life as a safe access brand in North America, the company has continued to grow the WernerCo brand into a variety of industries worldwide. The new strategic name change reflects our ongoing commitment to innovation, growth, and a diversified product and brand portfolio.鈥
The company has grown over the years to include brands such as BoSS and Zarges. 鈥淭he name ProDriven Global Brands reinforces the fact that as a company we are prepared for the next phase of growth,鈥 said White.聽
The name change will not impact any of these or other associated brands, their product offerings, or business partnerships.
鈥淭he name ProDriven Global Brands clearly defines the audience it serves and represents the company鈥檚 drive to continue to deliver safe solutions built with the end user in mind,鈥 the company added.聽
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