Roundtable to highlight OEM relationships in electrification

Michael Popovich, president, Gradall Industries Michael Popovich, president, Gradall Industries

Equipment manufacturers are faced with a variety of challenges as they strive to reduce the carbon footprint of the products they produce. The relationship with power system suppliers can play a crucial role in helping them to successfully navigate these challenges.

To discuss this relationship in 鈥淢aintaining the OEM customer relationship on the path to decarbonization鈥, the t is bringing together a roundtable panel of OEMs from different equipment segments to share their story. , vice president of Industrial at Volvo Penta North America.

Roundtable participants will include:

  • Michael Popovich, president, Gradall Industries, Inc. 鈥 Popovich鈥檚 successful presidency at Gradall Industries is a product of 30 years鈥 experience in all levels of management and product development innovation. Popovich鈥檚 leadership role was nurtured by global management positions at Gradall and JLG Industries involving sales, marketing, engineering, product support, training and other critical positions.
    Todd McBride, RTX sales & marketing manager, Rosenbauer America Todd McBride, RTX sales & marketing manager, Rosenbauer America
  • Todd McBride, RTX sales & marketing manager, Rosenbauer America 鈥 McBride has been with Rosenbauer since 2005, contributing to various roles that have shaped the company鈥檚 evolution. As the RTX Program Manager, he is pivotal in advancing the RTX electric fire engine, Rosenbauer鈥檚 forward-thinking firefighting solution. His focus is on facilitating fire departments鈥 transition to this new technology.
  • Mallery Forrester Pindar, senior director of sales & marketing, TICO Manufacturing 鈥 Reporting to the division president, Pindar leads all aspects of the company鈥檚 commercial sales channel, including its dealer network and national accounts, marketing and overall go-to-market strategy. He previously served as the director of Sales, Marketing, & Commercial Development from 2021-2023.

The roundtable will help to cap off the Power Progress Summit, a program designed to inform machine and vehicle OEMs, equipment owners, engine manufacturers and distributors and component and powertrain suppliers about the changing dynamics in the markets they serve.

Mallery Forrester Pindar, senior director of sales & marketing, TICO Manufacturing Mallery Forrester Pindar, senior director of sales & marketing, TICO Manufacturing

With the theme, 鈥淒evelopments in Digitalization & Decarbonization鈥, this year鈥檚 summit will feature a day and a half of presentations focused on the dramatic changes in engines and powertrains that are being driven by emissions regulations and advances in hybrid, electrification and other technologies. It will also bring in conversations related to automation and autonomy, connectivity, artificial intelligence and more in relation to their role in accelerating strategies to deliver more efficient and lower/zero-carbon solutions.

Partnering with the program this year will be the Off-Highway Conference, presented by , 缅北强奸鈥檚 industry leading data and research firm covering the global off-highway equipment markets. OHR will deliver state of the industry reports, both regional and global, and examine how alternative energy solutions will factor into the market outlook.

In addition, the Summit will recognize excellence in product design, development and innovation with the annual Power Progress Summit Awards.

To learn more or to register to attend, visit .

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