Rototilt opens UK arm

13 October 2016

From the left, Rototilt's sales and marketing manager   Per V盲ppling; Malcolm Long, sales manager fo

From the left, Rototilt's sales and marketing manager Per V盲ppling; Malcolm Long, sales manager for Rototilt's UK company; and Hans R枚ring, export development manager, Rototilt

Swedish tiltrotator manufacturer Rototilt has created a new division in the UK as part of its international expansion.

Per V盲ppling, sales and marketing manager at Rototilt Group, said, 鈥淩ototilt has been very well received in the UK and we are now ready to set up our own organisation.鈥

The new division will be led by sales manager Malcolm Long, and the company said that with customer service and supply firmly in the forefront of the strategy, this was a clear statement of the parent company鈥檚 鈥渞egard and commitment to current customers and the UK market potential鈥.

V盲ppling said, 鈥淲e started our journey in the UK two years ago with our appointed distributor Tiltrotators-UK, and thanks to Tim Wood and his team we have a solid foundation to build from.

鈥淣ow is the time to continue that journey and take the next step for our organisation. The UK tiltrotator market is currently developing rapidly and Rototilt intends to be a major player.鈥

Rototilt Ltd will be the focus for all sales, service, parts and support for the product range in the UK. It said that the use of strategic local partners ensured its current and future customers would experience the service expected from a direct, factory-backed organisation.

Cullion Plant Services based near Dungannon, Northern Ireland, is the appointed Rototilt dealer for Northern Ireland and the Republic of Ireland. Aiden O鈥橬eill of Cullion will also have a service support role into the UK.

鈥淎 dedicated UK location to support and supply products and parts will also be in place shortly,鈥 said V盲ppling, 鈥渁nd we will continue to build our organisation as sales develop.鈥

Malcolm Long said, 鈥淚 see great potential for Rototilt tiltrotators and attachments in the UK. The establishment of the daughter company is a clear statement that Rototilt is here to stay.

鈥淭he advantages the tiltrotator has made to the time, safety and efficiency of those operators shrewd enough to have one is staggering 鈥 so much so they would never now consider returning to the traditional coupler and bucket setup.鈥

He added that the new Rototilt R3 model for 7 to 12 tonne machines would prove a big hit and was complemented across the range by the Innovative Control System (ICS) and SecureLock coupler safety system.

鈥淚t鈥檚 the 30 years of precision engineering at the heart of Rototilt in Sweden that sets us apart from others in the market, and I look forward to helping our customers profit from the tiltrotator revolution,鈥 he said.

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