Komatsu teams up with F1’s Williams Racing
12 February 2024
Komatsu, one of the world鈥檚 biggest construction equipment manufacturers, has signed a multi-year deal with Williams Racing to become the Principal Partner of the British team from the start of the 2024 FIA Formula One World Championship season.
Komatsu鈥檚 logo and branding will feature prominently on the 2024 Williams Racing livery, as well as the team鈥檚 overalls and kit, during the upcoming Formula One season
According to the companies, one of the driving forces behind the partnership was the alignment of vision that the two brands share. The characteristics embedded in Komatsu鈥檚 DNA and values, such as cutting-edge technology, outstanding quality and unwavering reliability, are all demonstrated by Williams Racing at the highest level of motorsport.
The partnership creates the opportunity for 鈥渃ross collaboration between Williams and Komatsu鈥 in the future and the potential for technical expertise to be shared between the two companies.
鈥淜omatsu and Williams Racing have shared values around innovation and the development of our people,鈥 said Hiroyuki Ogawa, President and CEO of Komatsu Ltd.
鈥淭hrough our partnership we look forward to creating value together, both on and off the track. Our partnership with Williams Racing is aligned with Komatsu鈥檚 mission to create value through manufacturing and technology innovations to empower a sustainable future where people, businesses and our planet can thrive together.鈥
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