Interview: Trackunit VP on telematics and MEWPs

AI finds out what Trackunit鈥檚 recent acquisition of ZTR means for the world of telematics and the access equipment industry.

In the fourth quarter of last year, it was announced that telematics specialist Trackunit had acquired the Industrial IoT division of competitor ZTR to create a single business, with one million items of connected equipment on construction sites worldwide.

David Swan, vice president of products at Trackunit David Swan, Vice President of Products at Trackunit. (Photo: Trackunit)

The combined business is led by Soeren Brogaard, CEO of Trackunit, with ZTR鈥檚 president and CEO Sam Hassan taking an executive role as head of strategy, with a focus on OEM relationships.

The deal is a significant change to the telematics landscape in construction and rental with the two largest players becoming one. The two said the combination would allow them to accelerate the digital transformation of construction.

Speaking to AI about the acquisition and the dynamics of the partnership, David Swan, vice president of products at Trackunit, says it was an amazing opportunity.

鈥淟ooking at the journey towards maturity, that we鈥檝e all been on with machine connectivity; if you go back far enough, you鈥檒l find telematics companies and OEMs trying to do the coolest thing they could.

鈥淭he name of the game is to do something that people thought was 鈥榥eat鈥 and as we鈥檝e moved forward, those goals have changed.鈥

Swan adds, 鈥淭he question has changed to how do I work with my customers? How do I complement their business systems and their processes and their requirements for digital products?

鈥淎nd that鈥檚 about standardisation or a single accepted goal. And if you look at ZTR and Trackunit six months ago as the two biggest representatives of the connectivity and construction market, I think we鈥檝e now made it easier to fulfill that goal.鈥

How to deliver on promises made to customers

As Swan explains, the important thing is to ensure that the expanded group follows through on commitments made to customers of Trackunit and ZTR, while maximising the strengths of both platforms.

A good example of that, says Swan, is Trackunit鈥檚 recently launched Kin, for small tools and attachments.

The Kin system features a small Bluetooth 5.2-enabled tag that can be quickly and solidly attached to any piece of construction equipment.

Kin locates small tools and attachments.

The tag connects to Trackunit鈥檚 Go App, available for mobile devices, making it instantly discoverable, within a range of up to 400m.

Swan poses the question, 鈥淪o, how do we make it so that we can provide the value of Kin to customers that have bought into what was the ZTR ecosystem?鈥

And, as he points out, there are inevitable bumps in the road in merging Trackunit and ZTR鈥檚 ecosystems.

鈥淭hese are two technologically incredibly advanced tech stacks; there鈥檚 no easy future where you just mash them together and everything is just combined, it鈥檚 going be a more defined value transfer.鈥

Ultimately, explains Swan, the combined forces of Trackunit and ZTR will prove to be a benefit because realistically few customers would choose to work across multiple platforms.

鈥淲hat makes it difficult for an OEM to create features is if there鈥檚 no unified platform. And, you know, it鈥檚 generally not true that a contractor or a rental company will log into multiple platforms to access telematics data.鈥

鈥淭hey want one consistent solution. And as soon as you have that consistent solution in place, the focus changes, it鈥檚 not about market share, it鈥檚 about adding value.鈥

And, Swan adds, 鈥淚t鈥檚 not about fighting it out between John Deere or JLG or Skyjack鈥檚 telematics portal. If there鈥檚 one accepted platform, then all three of those companies can make a product on that platform that is going to change the efficiency of a rental company and of a job site.鈥

Reducing equipment downtime with telematics

All these elements feed into Trackunit鈥檚 primary goal - the reduction of downtime.

鈥淭hat鈥檚 what eliminating downtime is; it鈥檚 making this industry as efficient as the office industry, through digitisation.鈥

With such a large offering, the company now has an impressive global presence and claims to have market share in North America, Europe and Australia.

鈥淚 can鈥檛 share market numbers, but I can say that in Europe and in North America, which are our two primary markets, we are doing equally well.

鈥淎ustralia is a little bit behind north America and Europe, and that鈥檚 because we鈥檝e only recently put our focus into that market, and I think that we鈥檙e seeing an appetite for telematics in the Australian market which has a hyper focus on safety.鈥

How aerial platforms are helping to improve telematic systems

In recent years there has been an explosion in the adoption of telematics in the MEWP world, confirms Swan.

Ariel platform usage is becoming a focus point for telematic ecosystems because it鈥檚 not as easy to measure as that of dirt moving machinery, like an excavator.

鈥淏ecause of the high penetration of telematics with aerial manufacturers, what follows is that there鈥檚 a high penetration of telematics on work sites as well,鈥 says Swan.

鈥淚t means that we are able to start tackling those second level problems. Not just 鈥榳here is the lift?鈥 But, 鈥榠s it on the site and is it being used, is the ignition on, and what kind of work was this machine doing today?鈥

鈥淲e can accurately measure that to create efficiencies on job sites and in rental yards.鈥

The current issues with material shortages, which feed into the supply chains and are causing long lead times, also highlight the need for an evolved data ecosystem, says Swan.

鈥淭here are high utilisation rates in rental, meaning that there鈥檚 not a lot of machines available because of supply issues that are impacting everyone globally. Right now, there鈥檚 not a tonne of machines being delivered. There鈥檚 not a tonne of machines available to buy.

Trackunit's Kin system digital displays. The Kin lends itself to future telematic developments. (IMAGE: Trackunit)

鈥淎nd that means that on job sites, it鈥檚 more likely that there will be a scarcity of machines like scissor lifts.

鈥淚f you look at all the different stages of a construction site, through preparation, excavation, those scissor lifts are on site right until the end when people are installing fixtures with them.鈥

Swan adds, 鈥淏eing able to take really precise usage information and make a machine available to multiple trades on a site, is really powerful.鈥

For example a system that can pinpoint a scissor lift on a large worksite that may not have been used for two days, can be critical for an industry that is crippled by a lack of equipment supply.

We鈥檒l be able to say, 鈥渓et鈥檚 shift it over from the glaciers to the electricians or to the painters or to the carpenter and have them use it. That solves a lot of problems.鈥

Sharing construction sire assets

As Swan points out supply chain-related shortages are likely to continue at least for another year.

鈥淏ut even without that, the efficiency of shared assets on a job site is something that superpowers our industry,鈥 he says.

鈥淚f I can make machines on a job site 30% more available, because I know when they鈥檙e not working, that鈥檚 a dramatic change in the ability to complete projects on time.鈥

Returning to Kin, 鈥淎 huge amount of energy and time is spent looking for small tools. There鈥檚 a lot of money invested in that process.

鈥淚f I want to analyse the usage of my scissor lift, which might cost $12,000, then it needs to be the same capability for my small tools, otherwise I鈥檓 going to have half the efficiency.

鈥淚n fact, because of their size and the possibility to be lost or out of sight, it might even be more important from a construction point of view.鈥

A worker operating an aerial platform and a phone insert The ePAL was recently extended to a range of new countries. (IMAGE: IPAF)

IPAF鈥檚 ePAL app for MEWP operators, which was co-developed with Trackunit, has been another recent innovation.

It鈥檚 a free-to-use app, providing users with a digital version of the federation鈥檚 operator licence, the PAL Card.

It also gives operators access to best practice tips and safety information, and lets them share their qualifications with site managers quickly and easily.

鈥渆PAL, I think is another example of where we鈥檙e heading,鈥 says Swan, 鈥淣ow I can share that certification digitally.鈥

Taking the ePAL a step a further, there are a whole range of potential new benefits.

鈥淚magine that I am an operator and my trade is as an electrician, and when I come onto a job site, I have a digital notification of where the relevant tools are. That鈥檚 the other side of it, the operator part of connectivity; they鈥檙e the highest volume stakeholder.

鈥淎nd I think the ePAL project is one of the first stages we鈥檝e seen in that. How do we create a digital work experience for the operator?鈥

Why construction industry collaboration is important

The ecosystem can also allow one company to stand out from the rest. 鈥淚f an OEM has a great idea that鈥檚 going to differentiate their machine or make it a safer machine to work on, we really need to capture that expertise and knowledge.

鈥淸We need to allow] our partners in the industry - operators, contractors, rental companies and OEMs to have a big role in creating these solutions.鈥

Telematics is also tied in with the mission to create a more sustainable environment, and particularly the ability to make that measurable. For example, proof of sustainability may become a requirement for winning a job.

鈥淵ou can鈥檛 manage what you can鈥檛 measure,鈥 says Swan. 鈥淣ow we can talk about CO2 emissions from equipment, and when looking at making bids on jobs, being able to give evidence of your environmental impact and your sustainability impact through live data of what your machines are doing.

鈥淎nd I think what we鈥檙e going to see in the very near future is OEMs providing that data point as a standard output of their machine.鈥

Telematic ecosystem offering

Snorkel has become one of the latest OEMs to launch a telematics service powered by Trackunit.

Snorkel OnSite is a full telematics offering that is available on most current Snorkel aerial platforms and telehandlers, many of which are now telematics-ready.

Snorkel offers a choice of telematics subscriptions, including a Direct Data and API package that can feed data from Snorkel lifts directly into a customer鈥檚 existing telematics dashboard, as well as a Data and Dashboard package which includes access to a Trackunit branded dashboard where a customer can access Snorkel machine data, as well as feed in other products from other brands.

The type of data that can be accessed is based on whether the unit is CAN bus or Non-CAN bus, but generally includes machine status (on/off), machine hours, its physical location, and the battery charge level.

Matthew Elvin, CEO, Xtreme Manufacturing & Snorkel, said, 鈥淲e focused on making it easy for our customers to access all of their fleet data in one place, either through the Trackunit dashboard, or by using APIs to feed the data into their existing telematics tools. This maximises the usability of the data to the customer, as they can see everything in one place.鈥

Timesheet mobile planner desktop interface (IMAGE: MCS Rental Software)
Environmentally sustainable app

MCS Rental Software has launched a version of its Transport Mobile app, that is designed to help hire company users to lower their CO2 emissions and improve their asset utilisation.

The UK-based rental management software specialist says the updated app now enables logistics staff to plan the most delivery efficient routes in real time, while also aiding their company鈥檚 shift to paperless operation.

鈥淭o reduce CO2 emissions in the rental industry, hire companies can now optimise driver routes and schedules on the fly, helping to be more reactive and be as efficient as possible,鈥 says MCS.

鈥淒rivers can also be viewed on a map using advanced telematics data so that adhoc jobs can be allocated and new schedules can be made with ease, updating the route instantly on the drivers鈥 mobile app.鈥

The updated Transport Mobile app can now be used on mobile devices by employees throughout a rental business鈥 operations, says the company.

Nick Thomson, sales director at MCS, adds, 鈥淭he Transport Mobile and Resource Planner tools work together to create the perfect synergy between staff in the back office and the team on the road. Creating the most efficient route helps save fuel consumption and reduce CO2 emissions.鈥

One of Coates' access equipment yards One of Coates鈥 yards (Photo: Coates)
Retrofits: IoT and geofencing

Australian rental company Coates is boosting customers鈥 onsite productivity and efficiency.

The company has begun installing a newly developed retrofit telemetry device across its fleet and is piloting proprietary solution Smart Site, an IoT-enabled productivity tool.

It plans to officially launch Smart Site to customers in key market sectors, including mining, oil & gas, power, manufacturing, construction and infrastructure, towards the end of the first quarter of 2022.

Smart Site uses RFID (radio frequency identification), LoRaWAN (long-range, low-power wide-area networking) and GPS, to create geofencing around the perimeter of a site. It allows customers to track and analyse operators and other personnel, along with tagged equipment.

As reported by Australian IT publication itnews.com.au. Neil Moore, Coates product specialist, said, 鈥淚t allows customers to measure the productive time spent in predetermined work zones and the unproductive time spent outside the zones.鈥

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