Hitachi to launch North American rental initiative
13 March 2023
Hitachi Construction Machinery Americas (HCMA) will launch a rental plan for North America similar to its Premium Rental initiative in Europe, with significant investment starting in 2024 and 2025.
Speaking on the eve of the ConExpo-Con/Agg show in Las Vegas, Al Quinn, CEO of HCMA, said the rental and used equipment programme would be like that in Europe, with Hitachi creating a fleet to rent to dealers and rental companies, including short term rentals, and with no rental direct to end customers.
Quinn told IRN that serious investment in the rental fleet 鈥 at the scale of hundreds of millions of dollars a year 鈥 would begin in 2024.
鈥淥n the value chain side, we will add rental and used equipment so that we鈥檙e managing the business throughout the value chain鈥, said Quinn, 鈥淭he rental equipment fleet we will have in place will support dealers and rental companies where they need that extra capacity.鈥
He said business with rental companies was growing; 鈥淲e鈥檙e doing business now with essentially all of the major national rental companies, like Sunbelt and United Rentals, and it鈥檚 become a core part of our growth.鈥
Quinn added that HCMA was ahead of its Americas sales target since the dissolving of the joint venture with John Deere, with sales in 2022 50% higher than the target and 10 times the 2021 value; 鈥淭he plan for 2023 is to double again, and we are well on track.鈥
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